Interested in selling?  Costa Maya Realty’s expertise is showcased in our beach front properties, land, homes, condos & services along the Caribbean of the Costa Maya, Mexico.  We also offer 3 listing options when selling.

Listing Options:

We use a different approach than all other offices in this region, and in fact, most of Mexico.  We believe that selling your property requires exposure and effort.  Most offices will simply just list your property on their website, then wait for a prospective client to find it.  This is ineffective.  It’s all about marketing and numbers…If your property is linked/listed on 100 different ads and websites, it has much more exposure than being viewed on just 1 or even a few websites. We utilize marketing and also share commissions with other Realtors.

Our website is simply a property catalog to refer our Real Estate advertisements too; selling your property requires exposure to many different types of media, in various languages in order to allow buyers from all over the world to know about your property.  This exposure takes time and costs money on our end, which is why we prefer to use exclusive agreements in order to commit us to promoting and marketing your property by informing the wide world of buyers and other Realtors that your property exists, and we can ensure we receive a commission for our efforts.

Real Estate companies in Mexico will not or cannot afford to invest in the active promotion of your property unless there are funds available.  An exclusive agency agreement ensures that the selling Agency will receive at last half of the commission at the time of sale.  Without this assurance of a return on their marketing investment, listing agents without an agreement are often paid nothing.  This is why most agencies without agreements simply list properties on their website, and put up a for sale sign.  This limits a seller’s property’s exposure to sitting on a website and random drive-bys.

There are a myriad of outlets to inform the buying public of your properties existence, starting with the internet.  More than 80% of the buying public starts their search for a home or a property on the internet.  Your Selling agency should have a strong internet presence with search engine optimization, and a website optimized for cell phone viewing.

We can also utilize videography and aerial photography with a drone, when appropriate.

Below is a partial list of marketing outlets that we will use to engage, promote, market and sell your listing:

  • Your property is assigned its own webpage.
  • Professional signage to inform all of those driving by.
  • Co-brokering with other agencies:  We want other agents to know about your property, therefore, we will produce and provide a Fact Sheet with photos and property data let them know about and also promote your property. This is a cooperative and diverse rather than a cut-throat approach to marketing.
  • Social media, such as Facebook: Costa Maya Realty will have a Facebook page dedicated to presenting its listings.
  • The written word: the are numerous newspapers and magazines dedicated to helping people find an appropriate spot to retire, an investment or a second home.  International Living, Escape Artist, Vivian and Yucatan Today are just a few publications who need content to sell their product.
  • Monthly newsletter: Costa Maya Realty will produce its own monthly newsletter to inform the marketplace of current news pertaining to our area, along with our new and featured listings.
  • Direct email: A greener variation on an old standby.  We have a direct mailing list with thousands of emails.
  • Local internet press: Unidos Mahahual and Todosomos are followed by locals and foreigners alike who want to keep up with the local culture.
  • The huge Mexican national market: A lot of Mexicans from the large cities within Mexico have vacation or second homes along the Caribbean. The strongest market surge in the last year or so has been Mexican nationals who have suddenly discovered their Caribbean coast. (Mahahual is now advertised by the tourism board on public television in Mexico City.)  Everyone already knows there’s not much beachfront left available – particularly at reasonable prices. Costa Maya Realty’s advertising campaign is bi-lingual as are some of the  agents.
  • We have several years combined experience record in buying, selling and developing real estate in both the western regions of the U.S., as well as Mexico.  This experience has taught the irreplaceable values of attention to detail and quality service.